Social Media



We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty® YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design trends, market research and luxury lifestyle news — all of which drive traffic to, and generate interest in, your property.



DYNAMIC BLOG AND SOCIAL MEDIA


Social media is not about posting your home for sale on Facebook. It's about strategically educating the social audience to buy into what your home's story is. Demonstrating the love for all the things that makes your homes story so unique.

The essence of social media is knowing your audience and engaging them in something they love…

As Premier Agents partnering with Top Social Media Real Estate sites, understanding the many different platforms is important to understanding the audience and how each delivers a different result. From Instagram, Twitter, LinkedIn, Pinterest, Google+ and Facebook we take each story about your home and present it in a unique and appealing way to attract the most audience. We measure our influence in the thousands each week. We track our results and deliver winning numbers back to you. In today’s competitive environment, social media is a game-changer. It is not uncommon for the buyer to come directly as a result of having found the story of your home online.

Just a few unique ways we thrive in the social world of marketing. Storytelling is the most effective way to reach your buying audience. We must capture the imagination and allow the consumer to vividly see themselves in their new home.
  • Every listing is promoted via storytelling and sharing the unique aspects of your home.
  • Daily posts throughout our social network are designed to create excitement and engagement.
  • A strong call to action signals are strategically placed in each of our ads to ensure we capture those interested.
  • We promote open houses to target specific audiences that deliver results.
  • We spend thousand on promoting your home online through our blog and social network.
  • We post your home's story online through many platforms including our own YouTube channel.

What You Get

Victor Pais and the Sotheby's International Realty Brand

Online Network 89% of all home buyers start their home search online. How your home looks online is the modern equivalent of Curb Appeal. Our team of expert marketers knows the ins and outs of syndication. We have a strategic partnerships with Zillow, Trulia, realtor.com and dozens of other top online resources that consumers use to search for homes.[...]
Brochures The difference between average and extraordinary is found in the details. Brochures are impactful, full of color and details, loaded with amazing photos showing off your home's interior and exterior excellence. Brochures made of card stock art paper and matched with striking graphics, your home is guaranteed to stand out against the crowd.[...]
Social Media Social media is not about posting your home for sale on Facebook. It's about strategically guiding the social audience to buy into what your home's story is. Demonstrating the love for all the things that makes your homes story so unique.[...]
Video Presenting your home's story through video, capturing the essence of what makes your home so unique and attractive. We use HD video and Drone services to create an extraordinary experience that allows the consumer to experience what living in your home is like. It's about creating the experience! [...]



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Reviews


“Victor has helped us buy and sell a home in California. I tell everyone I know, “If you need to buy or sell a home see Victor Pais at Lyon Realty, he goes beyond what you expect from a realtor.” We found Victor, professional, detail oriented, and available whenever we needed him.

We have lived in many states, in many towns, and Victor has been our top realtor. I only wish he was liscenced in all 50 states to have helped us when we bought our current home.

You will not regret having Victor on your side.”


Sandra, Heber City, Utah